Launched last year, the Romanian brand Grammatik Drammatik has been alluring a lot of fans lately, mostly younger and less experienced niche perfume lovers who feel attracted to its flashy packaging full of vivid colors and simple but striking graphics. The names are key to its success, and they are part of a new trend that I've seen growing lately, with crass and funny titles. This marketing str...
Launched last year, the Romanian brand Grammatik Drammatik has been alluring a lot of fans lately, mostly younger and less experienced niche perfume lovers who feel attracted to its flashy packaging full of vivid colors and simple but striking graphics. The names are key to its success, and they are part of a new trend that I've seen growing lately, with crass and funny titles. This marketing str...
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